Privacy Policy

Last updated: June 22, 2026

Wavell.dk operates this store and this website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (“the Services”). Wavell.dk is powered by Shopify, which enables us to provide these services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term “personal information,” we are referring to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or that has been anonymized so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including information derived from such personal information, depending on how you interact with the services, where you live, and as permitted or required by applicable law:

• Contact Information, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers; payment card information; bank account information; transaction details; payment method; payment confirmation; and other payment information.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction details, including the items you view, add to your shopping cart, add to your wish list, or purchase, return, exchange, or cancel, as well as your previous transactions.
• Contacting us, including the information you provide in your communications with us, such as when you submit a request to customer support.
• Device Information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Information on use, including information about your interaction with the services, such as how and when you interact with or navigate the services.

Sources of Personal Information

We may collect personal information from the following sources:

• Straight from you, including when you create an account, visit or use the services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers, including when we use them to enable certain technologies, and when they collect or process your personal information on our behalf.
• From our partners or other third parties

How We Use Your Personal Information

Depending on how you interact with us or which of our services you use, we may use personal information for the following purposes:

• Deliver, tailor, and improve services We use your personal information to provide services to you, including to fulfill our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you’re interested in, to send you notifications related to your account, to process purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to handle shipments, to facilitate any returns and exchanges, to allow you to write reviews, and to create a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve our services.
• Marketing and Advertising We use your personal information for marketing and promotional purposes, such as sending marketing materials, ads, and promotional communications via email, text message, or mail, and to show you online ads for products or services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart and other activity on the Services.
• Security and Fraud Prevention We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the services and create an account, you are responsible for protecting your account information. We strongly recommend that you do not share your username, password, or other login information with others.
• Communication with You We use your personal information to provide you with customer support, to respond to you, to provide you with effective services, and to maintain our business relationship with you.
• Legal reasons We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in the preparation of civil proceedings, potential or actual lawsuits or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Share Personal Information

Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties that provide services on our behalf (e.g., IT administration, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
• With business and marketing partners to provide you with marketing services and ads. For example, we use Shopify to support personalized ads on third-party services based on your online activity with various retailers and websites. Our business and marketing partners will use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to ask us not to share information about you in order to show you targeted ads and marketing based on your online activity across various retailers and websites. You may exercise your right to opt out of this use here
• When you ask us, request us, or otherwise consent to our sharing certain information with third parties—for example, to send you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with all applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access to and use of the Services in order to provide the Services to you and improve them. Information you submit to the Services is transferred to and shared with Shopify and third parties, who may be located in countries other than the one where you live, for the purpose of providing the Services to you and improving them. To protect, develop, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, as well as with other store owners and with Shopify. To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, with other store owners, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. If you would like to learn more about how Shopify uses your personal information and what rights you may have, please visit Shopify's Privacy Policy for Consumers . Depending on where you live, you can exercise certain rights regarding your personal information here Link to Shopify's Privacy Policy portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies, as well as their other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on these websites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms without restriction as to their use by us or by a third party. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated on the Services.

Data on Children

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request that it be deleted. As of the effective date of this Privacy Policy, we are not actually aware that we “share” or “sell” (as those terms are defined in applicable law) personal information about individuals under the age of 16.

Security and Storage of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Furthermore, the information you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Options

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute; they apply only under certain circumstances, and in some cases we may deny your request to the extent permitted by law.

• Right to access/know You may have the right to request access to the personal information we have about you.
• Right to erasure You may have the right to request that we delete the personal information we have about you.
• Right to Correct You may have the right to request that we correct any inaccurate personal information we have about you.
• Right to Data Portability You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and subject to certain exceptions.
• Right to Opt Out of the Sale or Sharing of Information for Targeted Advertising Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to opt out of the processing of your personal information for purposes considered to be “targeted advertising,” as defined in applicable data protection laws. You may exercise your right to opt out of this use here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will, depending on your location, automatically treat this as an opt-out request for the device and browser you are using to visit the website. If we are able to link the device sending the signal to a Shopify account, we will also apply the opt-out request to that account. If you’d like to learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Aside from Global Privacy Control, we do not recognize any other “Do Not Track” signals that may be sent from your web browser or device.
• Managing Communication Preferences We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option included in the emails we send you. If you opt out, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

You can exercise any of these rights where indicated on the Services or by contacting us using the contact information below. If you would like to learn more about how Shopify uses your personal information and what rights you may have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/da.

We will not discriminate against you for exercising these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you wish to file a complaint regarding how we process your personal data, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below or by filing a complaint with your local data protection authority. For the EEA, you can find a list of the supervisory authorities responsible for data protection, here.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal data outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been assessed as having an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this privacy policy, or if you would like to exercise any of your rights, please call , send an email to Finance@wavell.dk or contact us at Silkeborgvej 41b, Højbjerg, 8000, DK In accordance with applicable data protection laws, we are the data controller for your personal information.